We are so proud of our home city of Birmingham and the many thousands of fabulous people who live here.

So as we begin to enjoy the fruits of a thriving business, we wanted to share a little bit of that success and give something back to the city we love.

We have recently found ourselves in the privileged position to be able to support a brilliant charity based right in the heart of Birmingham.

free@last supports vulnerable young people and families in the Nechells area, with a fantastic HQ offering residents the chance to learn vital skills to help them in both life and business.

It is extremely worrying to think that in2021 there are still families that need help to put food on the table and are finding themselves struggling, with no support.

John Street, the founder of free@last,and his band of helpers are working extremely hard to help the next generation escape this cycle of poverty and deprivation and give them the skills they need to improve their quality of life and build a successful future.

John is just one of many people who are all giving back to their city; putting in time, effort, resources and energy help others less fortunate. Charities like free@last can only survive and continue with the goodwill of these volunteers and outside help from those who are able to donate money or resources to help.

We realise we are in a lucky and privileged position, where we are able to offer help to organisations like this. And when we heard about all the work John has been doing, it was a no-brainer; of course we had to do what we could to help out.

By helping the charity, we are directly helping our home city and its people. It’s our way of giving back and we are proud beyond words to be supporting John and his team – and, in the process, the next generation of Brummies.

Our client-base is growing and we are working across the UK - we hope that one day we will have branches in many towns and cities. But, as exciting as that is, Elevate FM’s heart will always be in Birmingham.